A/B test demonstrates that content is still king
One link on Gov.uk – 350,000 more organ donors Here is a fascinating article from the Government Digital Service about A/B testing, where different users are shown different versions of a page so that...
View ArticleWhy we must augment focus groups
UX myth #21: People can tell you what they want I have written and spoken before about the fact that we cannot always take users’ word for it when they tell us what they want from a website. What...
View ArticleBugs and user experience
Fixing bugs — the next ‘big thing’ in e-commerce? I was surprised by some of the findings in this report from the Baymard Institute about bugs in e-commerce systems. We all know how damaging a buggy...
View ArticleAvoiding bias in usability testing
Collaborative user testing: less bias, better research This great article outlines some of the dangers of conducting usability testing on your own product. When we are too close to our own work, it can...
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Guerilla testing on mobile devices
A couple of weeks ago The University of Dundee’s external relations team released data from some guerrilla usability testing they had conducted during their freshers’ week. It was an incredible data...
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Results from mobile usability testing
Last week I conducted some guerrilla usability testing on a mobile device in the University’s Library. The main purpose of the test was to find out whether the new digital prospectus pages can be used...
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How and why we QA
At a conference recently one of our team was speaking about how we organise our work using Trello and the Kanban-style workflow we have settled on. A number of people told her afterwards that they were...
View ArticleMaking the Student Handbook mobile-friendly
Yesterday I wrote a post about our first steps into the mobile web. Today I will look at what I had to do to make it happen. Learning about the principles The first step was to think about the...
View ArticleA/B testing the course page design
At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage. What...
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